Established in 2018, Colored Dolls has been at the forefront for the encouragement of the exploration and appreciation of mutual uniqueness and similarities in diversity of today’s multicultural and ethnic children.We recognize the dearth in positive representation of people of color, and the subsequent transcending generational impact this is having on their psyche and confidence levels. Despite the growth rate in children of color having surpassed the majority, the availability of products, specifically dolls and books celebrating them are extremely limited.There are few African-American, Hispanic, and Multiracial dolls available that effectively capture the beauty of the multicultural child, but they are few and far between.
In a world where the standards of beauty rarely acknowledges them, young colored children continue to struggle with building self-esteem as they deal with peer pressure, education, and coming of age. We believe building a positive image for our children of colour would inspire and encourage them to love their skin. Our hope is our dolls will increase self-awareness and self-confidence by giving them positive options for toys they can identify with. This should ultimately put creativity into their hands and encourage them to use their imagination and artistic abilities through fun play. We want every young colored child to have a beautiful toy they can relate to and identify with and thus know that beauty comes in all shades and that theirs and other children’s multicultural beauty is, without question, to be celebrated. At Colored Dolls, our dolls characters project a smart, strong and sophisticated image that all beautiful children of color possess.